Lynx > Functional Expertise > Data Management and Performance Measurement

Lynx carries out a diagnostic report which identifies the commercial KPIs linked to digital and media investments.

The approach consists in 6 steps:

  • collecting available data
  • automating collection within a tool
  • creating templates for data collection not yet processed
  • choosing and installing the best-suited data collection and processing tool
  • establishing attribution rules
  • setting up management charts adapted to each decision-maker in the company

The implementation duration of these projects depends on the current measurement system’s maturity and on the number of departments affected within the company.