Identification of wastage and full costs enhancement (manufacturing and transportation,dormant stocks, destruction, etc.)
- Analysis of the causes for each wastage point (inadequatedmix, distribution constraints, supplying process, quantities definition, etc.)
- Redefinition of process typologies based on the needs and constraints
- Decision-support tool set-up
- Reworking of the stock roll-out and management process
This approach also tackles the desire of most advertisers to reduce the campaigns environmental impact.