A global leader in Sports & Leisure equipment wished to improve the consistency of its international announcements, within its different brands and entities.

In this context, Lynx is appointed to support its client with the creation of an iconographic charter.

Approach/Method Applied

Lynx’s support has consisted in:

  • Defining and sharing the objectives of the charter and its perimeter
  • Identifying the requirements and constraints specific to the different brands and markets
  • Adapting iconographic rules to the client's branding and communication strategies
  • Setting up the appropriation principles of the joint charter, as well as the control methods

The implementation of these projects has enabled the client to secure:

  • An improvement in Brand equity
  • The centralization and standardization of the visual production and communication media, within the group