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A player in the Luxury Goods industry asked Lynx to structure its digital content.

Lynx’s diagnostic report identifies 4 dysfunctions:

  • Brand image is blurred
  • No existing branding strategy for digital content
  • Content is universally released on all platforms without taking its distinctive features into account
  • Indicators used to measure the social media platforms efficiency are not relevant enough

 

Approach/Method Applied

Lynx’s support has consisted in:

  • Defining a chart for the creation and production of digital content
  • Creating a matrix for areas of expression
  • Implementing process and tools to measure content efficiency
Results

The implementation of these projects has enabled the client to secure:

  • A better brand legibility across all products
  • A better efficiency mastery, by reducing waste and brand image errors