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Lynx > Sector Expertise > Energy and Telecom > Sectors > Content Strategies > Digital ecosystem performance and contents strategy

Digital ecosystem performance and contents strategy

Functional Expertise

Content Strategies

Sectors

Energy and Telecom

Sectors

Energy and Telecom

Functional Expertise

Content Strategies

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A major player of the telecom sector wished to:

  • Analyze its digital platform performance
  • Identify the areas of dissatisfaction, more specifically on one of customers group
  • Be advised on main urgent projects to set up in order to improve its User experience performance and its digital contents strategy

 

In this context, Lynx was appointed to support its client in digital performance and meet expectations of the platform target users.

Approach/Method Applied

Lynx’s support has consisted in:

  • Analyzing user experience performance with the most adequate market tools and a consumer panel
  • Formalizing in terms of technical dimensions, ergonomics, quality and contents accessibility
  • Studying internal digital contents creation processes
  • Comparing performance over national and international competitors and digital natives with best practices illustrations.
  • Identifying underperformance areas
  • Examining existing dashboard, KPI’s and monitoring performance tools
Results

The implementation of these projects has enabled the client to secure

  • Improve the browsing experience by correcting identified dysfunctions
  • Create and share regular dashboards to frame the performance monitoring and to support decision making
  • Better adapt digital contents to the initially dissatisfied target clients
  • Harmonize and facilitate contents writing to reduce the time to market and increase the consistency for the brand
More business cases

of the same functional expertise

More business cases

of the same sector