Data Management and Performance Measurement
Lynx carries out a diagnostic report which identifies the commercial KPIs linked to digital and media investments.
The approach consists in 6 steps:
- collecting available data
- automating collection within a tool
- creating templates for data collection not yet processed
- choosing and installing the best-suited data collection and processing tool
- establishing attribution rules
- setting up management charts adapted to each decision-maker in the company
The implementation duration of these projects depends on the current measurement system’s maturity and on the number of departments affected within the company.