Are my campaigns genuinely surfacing? Are my media mix and my investment level suited to my objectives and my competitive context? Do I have a good level of advertising pressure? Do my agency’s service levels and fees fit the standard market practice? Do the agency’s organisation and deliverables allow my international network to be managed effectively?
To answer these questions, Lynx benchmarks the advertiser’s position in terms of surfacing, temporality, consistency, quality and productivity. Lynx also analyses all of the agency’s collaborative processes and deliverables, both on global and regional levels, as well as its network sells events methods. Finally, Lynx reviews all aspects of the agency contract, enabling the advertiser to achieve the highest market practice levels.